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(max-height:660px){amp-story{font-size:1.8vh}}::cue{background-color:rgba(0,0,0,.75);font-size:24px;line-height:1.5}.scroll-word-effect .effect-wrapper-inner::after,.scroll-word-effect .effect-wrapper-inner::before{position:absolute}@keyframes bg-zoom-in{0%{transform:scale(1)}100%{transform:scale(1.2)}}@keyframes pan-left-custom{0%{transform:translateX(0)}100%{transform:translateX(calc(-100% + 100vw))}}@keyframes pan-right-custom{0%{transform:translateX(calc(-100% + 100vw))}100%{transform:translateX(0)}} Por que a estreia de Faustão é o maior acontecimento da TV em 2022?
Carla Bittencourt
A estreia do Faustão na Band está mexendo com o mercado da TV. O apresentador saiu brigado da Globo e está levando consigo prestígio -- e muito dinheiro
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"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] Dentro do canal paulista, já se fala que a ida de Faustão dobrou o faturamento do canal, antes mesmo da estreia do programa
[{
"selector": ".ywxvf-a",
"duration": "1000ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] A expectativa é que Faustão aumente a audiência da Band no horário nobre, que costumava dar traço
[{
"selector": ".xbieu-a",
"duration": "1000ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] Estima-se que o novo programa registrará algo em torno dos 6 pontos – um aumento de 3.000%
[{
"selector": ".wpogk-a",
"duration": "1000ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] Ao longo dos seus 32 anos, o Domingão foi o programa mais rentável para a Globo – conquistava elevado faturamento e tinha um custo menor, na comparação com novelas e noticiários
[{
"selector": ".pipxb-a",
"duration": "1000ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] Todo o sucesso da marca Domingão no mercado publicitário se deve a Faustão, que sempre foi um nome forte e também costuma estar envolvido em tudo o que é divulgado na sua atração
[{
"selector": ".wkdre-a",
"duration": "1000ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] Na Band, Faustão vai receber cerca de R$ 5 milhões por mês, o mesmo que ganhava na Globo, além de ficar com parte da receita publicitária de sua atração
[{
"selector": ".bdein-a",
"duration": "1000ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] TEXTO:
Carla Bittencourt
IMAGENS:
Reprodução
[{
"selector": ".opgzr-a",
"duration": "500ms",
"fill": "forwards",
"delay": "0ms",
"keyframes": [
{"offset": 0, "opacity": 0},
{"offset": 1, "opacity": 1}
]
}] {
"ad-attributes": {
"type": "doubleclick",
"data-slot": "/123935210/webstories-b"
}
} {
"vars": {
"account": "UA-66850008-1"
},
"triggers": {
"trackPageview": {
"on": "visible",
"request": "pageview"
}
},
"extraUrlParams": {
"dimension2": "Carla Bittencourt"
}
} {
"vars": {
"gtag_id": "UA-66850008-1",
"config":{
"UA-66850008-1":{
"groups":"default"
}
}
},
"triggers": {
"storyProgress": {
"on": "story-page-visible",
"vars": {
"event_name": "custom",
"event_action": "story_progress",
"event_category": "${title}",
"event_label": "${storyPageId}",
"send_to": ["UA-66850008-1"]
}
},
"storyEnd": {
"on": "story-last-page-visible",
"vars": {
"event_name": "custom",
"event_action": "story_complete",
"event_category": "${title}",
"send_to": ["UA-66850008-1"]
}
},
"anchorClicks": {
"on": "click",
"request": "pageview",
"selector": "a.cta-a",
"vars": {
"event_name": "custom",
"event_action": "cta_clicked",
"event_category": "${title}",
"event_label": "${ctalink}",
"send_to": ["UA-66850008-1"]
}
}
}
}