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Como Marcos Mion virou a principal estrela da Globo?
A chegada de Marcos Mion à Globo causou um verdadeiro alvoroço nas redes sociais e no próprio canal de Roberto Marinho
Ex apresentador da Record TV, Mion já era um ídolo do público por mostrar sua relação com a esposa, Suzana Gullo, e os filhos, Romeu, Donatella e Stefano nas redes sociais de forma muito sensível
Adepto de sempre abordar temas sociais de forma muito clara na web, principalmente o autismo, o apresentador conseguiu captar a atenção dos fãs
Ainda como funcionário da MTV, Mion apareceu de unhas pintadas na TV. Acontece que isso foi nos anos 2000, quando havia grande polêmica em torno de homens "afeminados". Já na Fazenda, da Record TV, é impossível contar quantas vezes Mion chorou em rede nacional e não escondeu a emoção
A estreia de Mion no Caldeirão, após a ida de Luciano Huck para o Domingão, mostra que apesar de não ser nova, a estratégia de apostar em atrações e apresentadores descolados, capazes de agregar leveza e humor à programação, continua funcionando
A chegada do apresentador na Globo teve tanto sucesso que, de acordo com o minuto a minuto do Ibope, logo nos primeiros minutos de exibição do programa, a Globo registrava mais audiência do que todos os canais de TV somados - abertos e por assinatura
O futuro de Mion na emissora, no entanto, ainda é incerto. Mesmo com algumas opções, os diretores ainda discutem onde o público poderá assistir o apresentador nos próximos tempos. Ele seguirá no Caldeirão? Apresentará o BBB? Ganhará um novo programa?
Favorito do público para apresentar o BBB22 no lugar de Tiago Leifert, Mion enfrenta um empecilho. A Endemol, produtora do programa em parceria com a emissora global, não aceita o ex-apresentador de A Fazenda, porque os dois formatos são concorrentes no mundo afora
Mesmo com a negativa da Endemol, o sucesso de Mion no Caldeirão é tanto que criou problemas para a Globo. Tudo porque a aceitação dele pelo público e pelo mercado publicitário é tão grande que já tem gente achando que vai ser difícil tirá-lo do sábado
Vale lembrar que, além de queridinho da internet e da própria emissora, Mion também virou o favorito da publicidade, e a fila para anunciar o Caldeirão não para de crescer
Mesmo que o futuro de Mion seja incerto, uma coisa é fato: a emissora ficou mais colorida e ganhou ar jovial com a chegada do apresentador ao canal. Sua alegria e determinação prometem trazer a Globo para os seus anos de ouro novamente!
TEXTO:
Juliana Barbosa
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